Blog
ChatGPT Ads, measured.
Everything we know about the new ad auction and about being recommended by AI assistants, with dates, numbers, and sources. No pitch decks, no webinars.
2026-08-31 · 12 min read
How ChatGPT Ads Work: Placement, Matching, and the Auction
A precise breakdown of how ChatGPT ads render, match, and price: what OpenAI confirms, what is independently measured, and what remains unknown.
2026-08-31 · 12 min read
What ChatGPT Ads Cost: The Full Price History, Feb–Aug 2026
Every public ChatGPT Ads price point since the Feb 2026 launch, dated and sourced: CPM, CPC, minimums, clearing data, and the budget-pacing changes.
2026-08-31 · 13 min read
How to Set Up a ChatGPT Ads Account You Own
A screen-by-screen guide to opening a self-serve ChatGPT Ads account in your own name: eligibility, billing, setup steps, and review.
2026-08-31 · 14 min read
ChatGPT Ads Attribution: Why Clicks Go Missing, and How to Measure
ChatGPT Ads clicks routinely vanish from Google Analytics. Here is why, with real numbers, and a reconciliation method that actually works.
2026-08-31 · 14 min read
ChatGPT Ads vs. Google Ads: A Measurement Method, Not a Verdict
A cost-per-lead test method for ChatGPT Ads vs. Google Ads: matched attribution windows, a capped two-week run, and a pre-set decision rule.
2026-08-31 · 13 min read
Organic AI Visibility and ChatGPT Ads Are Two Different Numbers
Ad spend cannot buy a ChatGPT recommendation. How organic AI visibility and ChatGPT Ads work as separate systems, and how to measure both.
2026-08-31 · 13 min read
ChatGPT Ads in Europe: What Actually Launched on 24 August 2026
What launched in Europe on 24 August 2026, what's different from the US, who can actually buy ads, and why no EU cost benchmark exists yet.
2026-08-31 · 11 min read
ChatGPT Ads: Who's Allowed, Who's Restricted, Who's Banned
OpenAI's ChatGPT ad policy bans some categories outright, restricts finance, health, and legal to manual review, and changed again in August 2026.
2026-08-31 · 13 min read
Building a ChatGPT Ad: Card Specs, Crawler Rules, Rejections
What the ChatGPT ad card requires, why ads silently fail to serve, and what gets creative rejected, with a pre-submission checklist.
2026-08-31 · 12 min read
ChatGPT Ads Keeps Changing Without Notice. Here's How to Test It
A dated log of the ChatGPT Ads defaults OpenAI changed without notice since May 2026, and a capped test built to survive the next change.