“heat pump installer Devon”
What happened when we asked
typed the way a homeowner types itChatGPT doesn’t return ten blue links. It writes an answer, and the answer contains a shortlist: JTR, Redfern, SAFEXE and Earth Inspired. A homeowner who trusts that answer never opens Google, never scrolls a directory, and never finds an installer who isn’t on the list. The unedited screenshot is in the evidence section below.
Who gets named instead
the four companies holding the answerJTR
One of four companies ChatGPT hands the Devon heat pump enquiry to. A homeowner who stops reading here never finds anyone else.
Redfern
Holds a second of the four slots — visible to homeowners before they compare quotes, without paying anything for the mention.
| Company | Why it matters |
|---|---|
| JTR | Named on the query. Every enquiry that starts in ChatGPT and ends here is one you never saw. |
| Redfern | Named on the query. Occupies a slot in an answer most Devon installers don’t know exists. |
| SAFEXE | Named on the query. An unpaid organic mention — the kind the fix list below is designed to earn. |
| Earth Inspired | Named on the query. The fourth of four — the list is short, and today it is full. |
The fix list
hand this to whoever runs your website| When | Action | Expected impact | Effort |
|---|---|---|---|
| This week | Publish a crawlable Devon service-area page: the towns and postcodes you cover, air-source vs ground-source, your MCS certification number, and £7,500 Boiler Upgrade Scheme guidance | Gives ChatGPT a page that answers the exact query it is being asked | Medium |
| This week | Hard-refresh your Google Business Profile: heat pump categories, full service area, 10+ real install photos, a fresh post | The strongest local signal AI assistants lean on | Low |
| This week | Lock the entity: LocalBusiness schema plus one consistent name, address and phone across your site, MCS listing and Companies House record | Lets engines connect your site, your certification and your reviews as one company | Low |
| This month | Publish first-party answers to what homeowners actually ask: installed cost in £ by house size, grant eligibility, running cost vs a gas boiler, noise, planning | Gives engines your pages to cite instead of directories — and instead of the four names above | Medium |
| This month | Build review velocity: steady Google and Trustpilot/Checkatrade reviews that mention “heat pump” and the towns you work in | Reviews are the corpus AI mines when it builds “best installer” shortlists | Medium |
Get this for your company
The full audit runs your buyers’ questions across ChatGPT, Gemini and Claude, names who takes your slots, and hands you a ranked fix list like this one — written, in 5 business days.
How this was checked
so you can trust what you just readA single buyer-style query — “heat pump installer Devon” — asked in a fresh ChatGPT session with no account history, screenshotted unedited. This page is a live sample finding, not a full audit: the full audit runs a broader question set across ChatGPT, Gemini and Claude and scores the results.
ChatGPT — where the largest share of buyer questions now lands.
Typed the way a homeowner types it. Fresh session, no account history, no coaching.
The answer is screenshotted unedited. What you see below is exactly what a homeowner sees.
Built entirely from a public AI answer. The companies named were not contacted and are not clients.
Evidence
unedited capture · September 2026
The unedited answer to “heat pump installer Devon”: JTR, Redfern, SAFEXE and Earth Inspired. Four names — and only four.