I have worked with data for about ten years. I started in e-commerce, where I built and ran a webshop and did its SEO and analytics myself. Since then I have worked in BI and AI: Power BI reporting for leadership at the City of Copenhagen, AI assistants used daily by staff at the Royal Danish Theatre, and today CRM, BI and AI at a Danish NGO.
AIGeoAudit is where I measure whether ChatGPT and Claude name a company when people ask about its category. I write the question sets and check the numbers before anything is published. AI agents do the collection and most of the code, under the controls described on the method page.
What is on this site
- Method: how the measurement works and where its limits are.
- Cases: category studies on what AI assistants answer, name and cite.
- Sample report: a real finding for a UK heat pump query.
- Blog: sourced articles on ChatGPT Ads.
Contact
- Email: theis@aigeoaudit.com
- LinkedIn: Theis Parker Frost
- Other work: in10x.com, the workshop where the agent systems behind this site are built.
The business is registered in Denmark as In10x (sole proprietorship), CVR 30674642.